inSparq - Marketing
Helping Retailers Harness The Power of Trends
What is it?
inSparq’s Social Merchandising Suite is the easiest way for retailers to connect their customers with products they will love. inSparq helps retailers improve conversion rates and average order value with real-time trending product recommendations. It’s the only solution that uses both social and website activity data, delivering 5%+ revenue increases for clients. inSparq works innovative retailers like Bloomingdale's, C. Wonder, Dr Jays and Kenneth Cole.
What did I do?
In my hybrid product marketing and manager role, I was tasked with setting our 2014 marketing & branding strategy. As such, I was the lead for creating marketing collateral, public relations outreach, event coordination, community management and inbound marketing. Furthermore, I hired and trained a marketing intern. As a result, we've significantly increased the amount of leads in our sales pipeline.
Marketing Collateral:
I was responsible for creating and refreshing content such as our website, one-pagers, client case studies, white papers, and marketing swag. All materials were used at expos and events we attended and leveraged in client pitches and PR articles.
Public Relations Outreach:
Our public relations goal was to have an article published about us once every few months. In order to accomplish that, I looked in to our product KPI data to find new information and insights that we could pitch for COOP articles. We would target journalists within the eCommerce and tech industry and pitch our data until our story was picked up. Take a look at a recent article below!
Event Coordination:
As an event coordinator, I brainstormed, coordinated and executed events such as eCommerce speaking panels, partner expos, happy hours, and holiday parties. From designing marketing swag, planning drink menus to tracking KPI's, I managed the full lifecycle for all of our events. For our Age of Amazon Internet Week Panel, our eventbrite page (which you can view below) garnered 708 view, sold 110 tickets and we achieved a 55% attendance rate. Furthermore, we were able to lock in high profile speakers such as the CEO of Bounce Exchange and the Chief Product Officer of Lolly Wolly Doodle
Community Management:
As the community manager, I was responsible for writing and scheduling all of our Twitter and Facebook posts. Our Facebook served as a calendar hub for all our events, partner promotional posts and product updates whereas we used our Twitter to live tweet events, promote events and interact with our fans.
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Feeling disillusioned with your A/B testing efforts? Test Test Test http://t.co/oElH8g8rV2 #retailtrends cc @OrianBreaux -
Happy Holidays to all our friends and followers: http://t.co/EmfcRE5zin cc @OrianBreaux @RichieBlueEyes
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Happy Holidays! RT @vsonsev: Team @insparq holiday lunch! (@ Freemans in New York, NY) http://t.co/LXI9b2xgp5 http://t.co/AX7dVLdl5b
Inbound Marketing:
Our inbound marketing campaigns were created by targeting with our platform partners clients using cold email campaigns. We used a 9 step approach that A/B tested subject lines and content in order to see which combination led to a more successful open rate.
