SoluSoft
Leading Product Marketing for iPharma360
What is it?
SoluSoft, a trusted software development company, specializes in business process management and enterprise content management. It offers a full spectrum of software development and IT consulting products and services to SMBs and Fortune 500 enterprises.
What did I do?
As the lead product marketing manager, I redesigned the layout of industry white papers, website and product marketing material used in webinars, product expos, and email blasts for non-technical buyers. As a result of the redesigned marketing content, we've had a increase in licensing sales leads to date and an increase in our social media presence.
I also led internal presentations, created demo videos and webinars with our IBM partners and educated internal salesmen on the benefits and selling points of our product. Lastly, I worked very closely with our android and iOS development teams and conducted usability testing, authored product specs and designed app mock-ups.
