KeVita

Vitality In A Bottle 

What is it?

Kevita is a probiotic drink that offers delicious vitality in every sip. As a fairly new company, Kevita was trying to differentiate its brand from other functional probiotic beverages and prepare itself for a next level of growth. 

What did I do?

As the marketing and branding intern, I was responsible for conducting competitor and market analysis to brainstorm product differentiation points. I also helped significantly with the restructuring and redesign of the website by researching web 2.0 capabilities and presenting my findings to the marketing director.

In order to increase awareness, I also ran a Google AdWords campaign which garnered over 84,000 impressions over the course of three weeks. Feel free to take a look at the presentation linked to learn more about the campaign.