Aol
No Not Dialup!
What is it?
The AOL.com and Lifestyle Brands team is responsible for managing the AOL.com homepage and brand sites such as StyleList, DailyFinance, AOL Jobs, KitchenDaily, MAKERS, StyleMePretty, and StyleMePretty Living.
What did I do?
As the Product Owner for StyleList, DailyFinance, AOL Jobs and the member of the innovation team. I was able to manage the projects below.
AOL Redesign Left Navigation, Live Video Streaming, Finance and Entertainment Channel
I'm currently the product owner on the Left Navigation, Finance and Entertainment Channel redesign for the new AOL.com. As a result of the feature improvements to the navigation and channel pages, there was a 200% uptick in clicks to the nav which resulted in an increase in referral traffic to our channel pages.
Read what people thought of the redesign:
Simple:
Learn More About Remix, TechStack and Simple
AOL Livestream and Video Initiatives:
I am the product owner for all live video and original programming initiatives which requires me to coordinate with our video team, ads team and editorial teams to create the best in class video hubs pages and live streaming optimized video players.
AOL Newsletter:
I was responsible for a developing and piloting a responsive newsletter template, "Turn up the Mic" by conducting competitive analysis along with a performance and content audit. I'm also responsible for shipping promotional banners within our current 12@12 newsletter and was able to improve the efficiency of the process by 50%.
