Welcome to my website. I document my experiences in product management, impulse experiences and brand campaigns
Vi is a “smart” glassware that enables users to have greater control and awareness of their liquid calorie intake. Discreet rings on the inside of the cup tell users how many calories are in soda, milk, and juice depending on how much liquid they pour in.
Working with a team of industrial designers and engineers, I conducted market analysis and user interviews and took care of the product manufacturing financials. I also presented our product and contributed to the prototyping and ideation of our final product.