Hi.
Welcome to my website. I document my experiences in product management, impulse experiences and brand campaigns
Welcome to my website. I document my experiences in product management, impulse experiences and brand campaigns
FitLog is a mobile app that helps trainers log their clients’ workouts. We worked closely with personal trainers to design an app that improved their existing client management systems. We wanted to create an app that helped people become happy and healthy through fitness. Personal trainers are not only happy to meet with us but also are a way to influence many clients through one person. Having this network and domino effect positively impacts lives of many people. Furthermore, most existing apps don't help trainers, but instead work to supplant them. Few fitness apps tailor their functionality to the needs of personal trainers, so it is a prime area to target.
Working in a team of engineers, we conducted user interviews in order to create personas to define our users’ values and needs and designed the prototype interface using Balsamiq and GitHub.
Not only did I serve as the PM for a portion of the project but I also developed detailed project plans, personas, interaction flowcharts and product road maps.
