Using Social & Purchase Data To Help Users Discover Product They Love!  

WHAT IS IT? 

inSparq’s Social Merchandising Suite is the easiest way for retailers to connect their customers with products they will love. inSparq helps retailers improve conversion rates and average order value with real-time trending product recommendations. It’s the only solution that uses both social and website activity data, delivering 5%+ revenue increases for clients. inSparq works innovative retailers like Bloomingdale's, C. Wonder, Dr Jays and Kenneth Cole.

WHAT DID I DO?

As a product manager, I owned the development of our fourth product offering, a "Trending Products" Email Module and our Internal Analytics Dashboard. Working with a team of offshore engineers from China and Pakistan, I developed mockups, wrote product specs, oversaw Q&A and outlined the MVP features for both products. 

Furthermore, I was responsible for analyzing product KPIs for client reporting and provided suggestions on how to improve performance.